CONFESSION + PSA:
I ‘wandered in the wilderness’ for over a decade, wondering what business to build, what direction to go in, what marketing message was “right”.
It can be funny to joke about the ways we (solo-entrepreneurs) can become distracted or procrastinate (I laugh at myself all the time, we humans are pretty funny creatures!).
However, if procrastination, distractions, or indecision are affecting you, don’t dismiss it. Address it. Get a game plan put together and do your best to stick with it. Journal about your experiences. Allow yourself space for trial and error and strive to improve.
Don’t let it go on and on (because it will if you let it).