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Welcome to Part 2 of this 3-part series. Today I’ll uncover the one secret that will transform you into the small business hero that others turn to.
In Part 1 I exposed a dirty little secret: Accountability is harder for entrepreneurs. Especially solo-entrepreneurs.
I talked about the need for entrepreneurs to get around other small business owners to be able to follow and implement principles of accountability.
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Wow. When I read that paragraph, accountability sounds so BORING. Unless, of course, you’re a business owner who enjoys things like, oh, I don’t know, HAVING A BUSINESS THAT DOESN’T DIE! If that’s YOU, then you probably think this very exciting!
[ Update written after the post was complete: I wanted to jump in with some quick tips for rockin’ the power of Accountability, but I ended up on a lil’ rant. So I’ll start with the quick tips in a separate segment. ]
But I don’t rant often (wait… at least I don’t think I do. Oh shoot… maybe I DO???!!!).
What I was going to say was, I don’t rant often, and yet I kept this part in, so listen up.
Begin Rant... Now:
Can I just jump in here for a sec… You sure? Ok, great…
Holy Crap! What a bunch of unaccountable bums out there. I mean, I can’t believe the number of people who have jobs, people that have a place to go to where they have a job description — it’s spelled out for them what they are to do, they’ve had some sort of training, and yet they don’t do their job. They don’t care. They want to get paid more, but they don’t create more value.
And don’t give me the whole, “If they’d pay me more, I’d work harder,” load of chicken dung. That’s a big lie, because the person saying that hasn’t worked hard a day in their life.
My goodness… people are so flippin’ lazy and they don’t keep their commitments, and they don’t know how to show up, much less show up on time!
(Ahem… excuse me while I catch my breath).
Now, of course the positive side of this is… if YOU are accountable, if YOU keep your word, if YOU become the person others can rely on, then everyone will start looking at YOU to solve their problems.
Can I make a suggestion? Become the most accountable person you know.
How Simple Accountability Works For Business Growth
My wife, Renee, she’s a small business hero that others turn to. She has had a couple clients who, as people do, drifted away to explore other options for their business services. And you know what? They came back to her.
Why? Because it’s SO HARD to find people who show up… who care… and are consistent.
So, there ya go… That’s the good and the bad and the beautiful about accountability (my wife is the ‘beautiful’ in that sentence).
Article continues after this invitation:
The Small Business Hero Others Turn To
If you want to be the small business hero others turn to — the one others buy from — simply strive to become the most accountable person you know. As you become the most accountable person you know, you’ll have a HUGE advantage over 95% of everyone who calls themselves a business owner.
Here’s how: Start by making small promises to others and then keep them. Then grow from there. How do you do that? (Keep reading)
In the next segments of this 6-part series I’ll supply plenty of small promises you can make. Promises that — when you keep them — should see your business start growing again.
In Part 3:
- Why you need to involve other people as your natural accountability partners
- Why you may not be able to trust friends and family to share your business goals
- Plus — if not family and friends — who should be first in line for you to connect with