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Accountability is harder for entrepreneurs. And yet, it’s essential if you want to see any kind of business growth.
Why is it harder? Because, as a solo entrepreneur, the system is stacked against you.
(You’re only a few sentences into this 6-part series and you’re already thinking, “Ah… accountability… entrepreneurs… harder… Well THAT explains a LOT! No wonder this business growth stuff is tougher than it looks”).
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It’s not anyone’s fault, it’s just the way things are (if you’ve lived in the 80s, this is where you go all Tears For Fears... “That’s just the way it is… some things will never change”).
History Of Your Accountability
Think about it… since birth, we’ve been surrounded by people who acted as our full-time accountability partners.
As we grew older, we were told what time to wake up, what time to go to sleep.
Enter professional accountability partners: We go to school and we’re told when we can learn. When we can play. When we can eat (“Teacher, can I pee now, please?”).
In college or university, it’s more of the same.
Next, we get jobs. Jobs are like professional accountability groups on steroids. Because if we don’t show up, they fire us. If we do a lousy job, goodbye (And, conversely, if the person you report to feels threatened by your work ethic, so long. Thanks a lot, employment!).
So, yes, it’s a weird thing to be a solo entrepreneur. When I left the workforce over 15 years ago to go into business for myself, I was like, “So long, Suckahs! I’m FREE!”
But I didn’t know that along with leaving behind the office politics, I was also leaving behind any and all systems of accountability. And, like many entrepreneurs, I struggled reaching my business goals — and I didn’t know why.
Did you know that animals raised in captivity then released into the wild are 67% more likely die very quickly?
It’s true. They starve to death. Or, they simply aren’t aware of the dangers of the wild and, well… I think we all know how that ends (yep… they go crawling back to their zookeepers, begging for their old job back).
According to National Geographic, they’re trying to improve programs for the animals But for us humans… we’re pretty much on our own.
NO WONDER entrepreneurs are struggling with business growth!
NO WONDER people buy program after program but don’t make much progress.
NO WONDER “Feel-Good Accountability Groups” still see 67% of their members fail.
(I made ^that number up just to match the dead animals. Sadly, it’s much worse for small business owners).
So Accountability Is Harder For Entrepreneurs — So How Do We Succeed?
How can we expect to survive? More than survive, how do we ensure we reach our goals for business growth?
The key is found in the words, “How do WE ensure…” (You’ll noticed I capitalized the letters in the word, “we”. This is to signify that “WE” are the solution. You see, by using capital letters… oh, you know what I mean).
Article continues after this invitation:
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How Do We Do WE?
The answer is that we need to be around other solo-entrepreneurs. We need to be with small business owners who have gone before us. Those who struggled and overcame. And those who are on the same journey as we are right now. In addition, we need to show support for those who get into business for themselves and follow in our footsteps.
In short, as entrepreneurs we need each other.
Yes, accountability may be harder for entrepreneurs. But have no fear… throughout this short 6-part series you’ll discover how to see your small business grow through simple accountability:
- How to make your customers and followers a natural part of your accountability team.
- We’ll look at ideas for including other small business owners in your own accountability
- How to involve outsiders in your business marketing
- We’ll also explore the secret behind triggering your internal motivation and accountability to move you forward — and how to do this almost automatically.
So be sure to click over to Part 2: How To Be The Small Business Hero Others Turn To